Candice Smith

AIA Australia
Head of Wellness Strategy – Vitality Wellness

Candice is a seasoned executive in the Health and Life Insurance industry with a deep global experience of over a decade in behavioural economics-based wellness. She is currently the Head of Wellness for AIA Australia and New Zealand, having previously held the role at Discovery Vitality, the world’s largest behavioural economics-based wellness business with ~18 million customers globally.

She was involved in international expansion projects into the UK, US, Australia, Asia and Europe through Vitality’s strategic partnerships with market leading life insurance business globally. In Vitality, she has been responsible for end-to-end conceptualisation and execution of a number of key strategic initiatives, shaping the innovation, product design and relevant analytics, developing the business plan, and driving the implementation.

She has established and managed senior relationships/partnerships both with key internal and external executives, including national and multinational partners and lead the negotiations and integration.